What is Seach Engine Optimsation (SEO)
SEO is the process used to improve the
volume or quality of traffic to your website from search engines such as
Google, Yahoo, Bling etc. via “natural” or un-paid (“organic” or “algorithmic@)
search results in search engines.
The theory is that that the higher a
site appears in the search results list, the more visitors it will receive from
the search engine. SEO may target different kinds of search, including image
search, local search video search on. The following five tips are those that we
think are either often overlooked or common mistakes.
1)
Content is the best optimized.
Any type of optimization is effective
only in combination with high quality and unique content. Ideally, the text
contains keywords keywords that highlights the overall theme of the post. The
content should be understandable and readable. Use your keywords wisely. Text
should only be written primarily for visitors, not for search engines.
2)
Exchange backlinks
With other relevant websites relating to
your topics and with high authority websites (websites with high page ranking).
Also link between pages within your website, but do this with caution and only
if it’s relevant. Don’t link every page to each other.
3)
Think of a good
name for your images
Google also draws images in the
calculation of the ranking. Google displays both text and images on their
search results page, drawing on relevant images contained in the post itself,
which are linked to the corresponding page.
Implement keywords of a specific subject
in your file name, instead of DSC93948.jpg use WEEARE-CARDIFF-SEO.JPG if you
have an image relating to your business for example. Don’t forget to use the
alt tag and title tag for your images, which also provide better
usability and optimization for your
search ranking.
4) Use
short permalinks, including keywords
Use an understandable permalink. Instead
of http://weeare.co.uk/page-id?495/ use http://www.weeare.co.uk/web-design-for-plumbers . Please note that only the first four words in a
permalink are relevant.
If you try to trick Google, they will find out. Recently,
some fairly high-profile portfolio sites were recently punished by Google for
using such dodgy practices. Being sneaky does more harm thank good.
